Wood is a commodity. Its price is determined by the species, origin and forces of supply and demand. But at Tropical Forest Products, one of North America’s main wood distributors, we decided to add one more unmistakable layer of value by using the power of branding. 

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We selected some of the finest species nature has to offer, crafted a most sustainable harvesting method to retrieve them, and gave them a name that stands to quality like no other – we called it Black Label Wood. So, rather than just selling Oak, like every competidor out there, we started selling Black Label Oak. Instead of Walnut, Black Label Walnut. And it wasn’t just a name – it was a product experience altogether. From premium laser-engraved sample booklets to unprecedented purchase certificates. Even the product itself is set apart by having their tops and bottoms painted in matte black, which makes them immediately recognizable by anyone in the industry.
 

In no more than 2 years, Black Label Wood has grown not only into a big, respected brand, but especially into a solid business that has already generated over $50,000,000. We have now partnered with Kebony North America to launch our own special series of their product, we expanded our portfolio with new species and are in the brink of launching over 30 new products under the Black Label umbrella. 

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Visit the website here.