When it comes to embracing a healthier lifestyle, we usually think of it from where we stand. We think of the trouble it takes to abandon bad habits, the struggle it is to go on an exercise routine. But we hardly ever think about how we’ll be and how we’ll look in the future.  

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This campaign drives us exactly to that. Using a first person perspective, it uses those profound hopes and wishes people have at day one to fuel their entire workout journey. The more they do today, the less they’ll have to regret tomorrow.