To start an important conversation about organ donation in Brazil, Joven Pan, the country's number one radio station, put together many songs that use body parts in their lyrics to make a sound transplant on air. 

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We partnered with a music studio that carefully crafted mashups, putting the organs of one track inside another. And suddenly, John Mayer's lungs were serving 4 Non Blondes, as Sinatra's skin was covering Rag N' Bone Man's body, and Toni Braxton's heart was beating inside Joe Cocker, to name a few.

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Instead of launching them in commercial breaks, Jovem Pan courageously aired the songs within the radio's playlist, drawing attention to a subject Brazil insists on ignoring – despite it's 200 million population, the country makes less than 3 thousand transplants a year.